Reels Are Still the Fastest Way to Grow

If you're trying to build reach on Instagram right now, Reels are still your best bet. But just hitting "post" isn’t enough. If you're not seeing views, chances are you're missing one or two critical fundamentals that the best creators use every time.

Your Hook Isn't Strong Enough

If someone doesn’t understand what your Reel is about in the first 2 seconds, they’re gone. The best-performing Reels start with a clear, visual hook that makes you stop scrolling. It might be a bold question, a relatable moment, or just a visually intriguing frame—but something has to grab attention fast.

You’re Over-Editing (Or Under-Thinking)

Too many Reels either feel like overproduced commercials or aimless vlogs. Neither performs well. You don’t need fancy transitions or cinematic B-roll—you need clarity. A simple story, a clear structure, and something your audience actually cares about.

Clear beats clever

Some creators try to be too smart with their captions, visuals, or structure. But most successful Reels are surprisingly straightforward. Say what you mean. Show what matters. Keep people watching.

Your Content Isn’t Platform-Native

Content that feels like it belongs on Reels always performs better than content repurposed from elsewhere. That means vertical framing, on-trend audio, and a structure that works with swiping behavior.

Respect the format

Each platform has its own content rhythm. Reels isn't just another video feed—it's a specific environment. When your content feels out of place, it won’t land. Learn the rules so you can bend them properly.